RevenueCat Shipyard 2026 — Eitan Bernath Brief
Written Proposal
getCOOKED. — Turn recipe inspiration into dinner.
The Problem
People are drowning in recipe content. They save videos on TikTok, bookmark Instagram Reels, screenshot cookbook pages — but when it's time to cook, they're staring at the fridge asking "what should I make?"
As Eitan put it in his brief: "There's so much content out there... recipes you want to make but sometimes it could actually take time to get to the finish line of actually making it."
The gap
Saving a recipe and cooking it are two very different actions. No app bridges that gap — from scattered inspiration to a meal on the table.
Target Audience
Adventurous home cooks aged 20–40 who actively consume recipe content on social media but struggle to turn inspiration into action. This maps directly to Eitan's audience — people who love food content, want to cook more, and range from beginner to intermediate skill level.
Recipe Savers
Hundreds of saved videos across platforms. Never actually cook them.
Meal Planners
Want to plan ahead but find the process of gathering recipes and building lists overwhelming.
Social Cooks
Discover recipes through creators they follow. Want to make what they see.
The Solution
Get Cooked is a menu-first recipe app. Instead of just collecting recipes, it pushes users to commit — pick what you're cooking, generate your grocery list, then cook.
Import from Anywhere
Share a link from TikTok, Instagram, YouTube, or any recipe blog. AI extracts the ingredients and steps automatically — no manual entry.
Build Your Menu
Pick recipes from your library and commit to cooking them. The menu is the product — it's what turns saving into doing.
Smart Grocery Lists
One tap generates a consolidated shopping list, organized by store section. Share it with family via QR code — they can check items off in real-time.
Cooking Mode
Step-by-step guidance with swipe navigation, in-step timers, bold ingredient highlights, and screen wake lock. Hands-free cooking.
Monetization Strategy
Freemium model with a generous free tier that lets users experience the full flow (import → menu → list → cook) before hitting limits. This follows the judge panel's advice: price low at launch, let the value speak.
Free
- 8 recipes in library
- 10 video imports/month
- 3 menu history entries
- Full menu + grocery list + cooking mode
Pro
- Unlimited recipes
- Unlimited video imports
- Full menu history
- Annual plan: $29.99/year (50% savings)
Why this works
The free tier covers the complete flow so users feel the value before converting. Power users who import regularly hit the recipe limit naturally and upgrade. AI extraction has real server costs (LLM inference, transcription), making the subscription sustainable — not arbitrary.
Creator Fit
Eitan's audience trusts him for recipes. Get Cooked directly solves his stated problem: helping people go from "I want to make this" to actually cooking it. The app works as a natural extension of his content — see a recipe on his feed, share it to Get Cooked, cook it tonight.
Long-term, Eitan could have a featured collection in the app, spotlight his cookbook recipes, or promote Get Cooked as "the app I wish I had" — because it literally is what he asked for.